UKGC Bonus Rule Changes Are About to Make Welcome Offers Less Lucrative for UK Players
Starting 19 January 2026, the UK Gambling Commission (UKGC) has enforced a major update to its License Conditions and Codes of Practice (LCCP) that will fundamentally change how casino bonuses and free spins offers work for UK-licensed operators.
Mixed Promotions Are Now Banned
Under the new rules, operators can no longer tie different types of gambling products into a single promotional offer. So offers like “place a sports bet and unlock free spins in the casino” are officially a thing of the past - both the qualifying action and the reward must now be within the same gambling vertical.
This might sound good for simplicity, but for many players it means fewer eye-catching hybrid deals that used to feel more generous - particularly when casinos bundled sports bets with slot spins, or bingo triggers with casino credits.
Wagering Requirements Capped at 10×
Perhaps the biggest shift for players is the cap on wagering requirements. Under the previous ecosystem, some bonuses carried 40×, 50× or even higher play-through requirements before you could withdraw winnings - making it almost impossible to convert bonus value into real cash.
Now, the UKGC limits the maximum wagering requirement to 10× the bonus amount. On paper, this sounds fairer - but in practice it means operators will likely reduce the headline size of welcome bonuses and free spins to avoid giving away too much value within a 10× cap.
More Transparent - But Less Rewarding?
The rule changes also include stronger transparency requirements: clearer bonus terms, standardised disclosure of wagering numbers, and avoiding deceptive conditions. Players will know faster exactly what they’re getting - but the upside is smaller:
Higher-value free spins offers with complicated rollover are less sustainable under the cap
Mixed-product bundles that used to feel like “two offers in one” are gone
Operators will redesign acquisition campaigns around simpler, smaller incentives
What This Means for UK Players
✔️ Easier-to-understand bonus terms
✔️ Harder for operators to bury costly rollover conditions
❌ Fewer big splash welcome deals
❌ No more cross-product reward mechanics
❌ Overall lower headline value of sign-up incentives
It’s fair to say this regime makes casino and sportsbook promotions less lucrative for players overall - particularly for those who were chasing high free spins counts or combined bonus structures.
There are still operators that won’t be affected by the changes as they stay under radar and can still offer lucrative welcome bonuses and free spins offers that most of the players would enjoy. Here’s the list of Top 10 New Online Casinos for you.
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